Amicus · app2.amicusdata.dev · concept pass

CPC Benchmarks — concepts

Market-grain legal paid-search costs (DataForSEO Google Ads, P75 by practice area, National + Seattle–Tacoma). The lead view is client-shaped — what it costs to compete in your practice and where you already win for free. The three "Market" views below are generic explorers of the full dataset.

★ CLIENT VIEW

Cost to Compete

Defaulted to the client's practice (Sears = Personal Injury). Each demand area shows the market P75 CPC, the volume, and the firm's own organic rank — yielding a pay-vs-earn verdict: own it free, partial, or paid gap. Summary up top: you earn N, you're absent on M, gaps cost ~$X to buy. This is the one an attorney actually reads.

practice-defaultedpay vs earnorganic + cost
HERO · 01

Practice-Area Cost Ladder

Every practice area as a ranked horizontal bar (log scale): bar = typical P50–P95 range, dot = P75 headline rate. Click a row to drill in — Personal Injury opens into its 15 injury types; a selection card shows “1,000 clicks ≈ $X.” Reads itself, no jargon.

ranked + logdrill-downcampaign cost
HERO · 02

Treemap drill-down

Packed hierarchy: 8 categories → 22 banks → keyword leaves. Tile size = volume, color = P75 CPC (log). Click to zoom a category. Shows PI dominance and where the money concentrates at a glance.

zoomablesize = volumecolor = P75
HERO · 03

Volume × CPC frontier

Bubble plot: x = volume, y = CPC (log), size = competition, color = category. Drag a box to lasso a pool and price it. Surfaces the cheap-high-volume vs expensive-low-volume frontier.

brush to selectlog/logcategory filter