Market-grain legal paid-search costs (DataForSEO Google Ads, P75 by practice area, National + Seattle–Tacoma). Each concept shares the same locked sortable category → bank → keyword table; they differ in the hero interaction above it. Pick one and I'll build it as a real React module in the app.
Every practice area as a ranked horizontal bar (log scale): bar = typical P50–P95 range, dot = P75 headline rate. Click a row to drill in — Personal Injury opens into its 15 injury types; a selection card shows “1,000 clicks ≈ $X.” Reads itself, no jargon.
Packed hierarchy: 8 categories → 22 banks → keyword leaves. Tile size = volume, color = P75 CPC (log). Click to zoom a category. Shows PI dominance and where the money concentrates at a glance.
Bubble plot: x = volume, y = CPC (log), size = competition, color = category. Drag a box to lasso a pool and price it. Surfaces the cheap-high-volume vs expensive-low-volume frontier.