Hero · 01
Practice-Area Cost Ladder
what it costs to advertise on each kind of legal keyword — click a row to drill in
category/bank bar = range (P50 → P95) · dot = P75
· expand a bank → keyword rows show the top-of-page bid range (low → high) with the CPC dot
· hollow dot = Google had no bid range (too few advertisers → rough estimate)
· color = cost magnitude